
"The green reed which bends in the wind is stronger than the mighty oak which breaks in a storm.”
Green Reed is a leadership development and executive coaching company specializing in supporting individuals and executives to feel more grounded and rooted in themselves while feeling the freedom to thrive.
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Farrah Jessani Mitra
Leadership Development + Executive Coach
Farrah is an executive coach and advisor specializing in leadership, communications, and people strategy. She has over 15 years of experience as a Bain strategy consultant and People & Culture executive at hyper growth tech companies and has supported the development of successful leaders across every industry. Farrah’s clients span the C-suite at Fortune 50 companies to small startups and nonprofits.
As a communications expert, Farrah is one of only 15 Radical Candor facilitators worldwide and has led over 200 workshops. She teaches how to deliver kind, clear, and direct feedback and inspires thousands of experienced and aspiring leaders how to accelerate their growth, make better decisions, and give more actionable feedback. Her Communicating Change framework helps leaders navigate and communicate change clearly and effectively, creating a positive employee experience no matter how challenging the topic.
Farrah’s clients describe her as warm, empathetic, direct, and focused on results. She creates sustained change by centering her coaching around a mindset shift and practical skill building. Her clients also appreciate that she gets the business world and knows what it takes to be an operator in high-performance environments. Farrah’s clients say she creates a safe environment that helps them walk out of each session thinking differently, with more clarity and confidence in their next steps.
Farrah’s empathy is deeply rooted in her personal and professional challenges, including loss, disability, and imposter syndrome. These experiences have shaped her into the coach she is today, living her best life through coaching and helping empower others to do the same. In 2018, Farrah founded her company, Green Reed. Green Reed’s core principle is that by loosening strongly held beliefs that may be holding us back, we can grow, develop, and thrive. As the adage goes, “The green reed that bends in the wind is stronger than the mighty oak that breaks in a storm.”
Farrah trained at the Co-Active Training Institute (CTI) and holds MBTI, EQ-i, and the Leadership Circle Profile certifications. She graduated from Cornell University. You can find her full LinkedIn profile here. When she’s not coaching, Farrah enjoys swimming, visiting botanical gardens around the country with her family, and leaning into her concert going obsession.